Skip to main content
As seen in

The Power‑User Playbook • No Tech Experience Needed

IWAI’s Claude Masterclass

IWAI's Claude Masterclass shown on a laptop, tablet and phone

The complete program for people who pay for Claude every month and know they’re using just a fraction of its full potential.

Learn it all, from Skills and Connectors to Projects, Cowork, Claude Code and Claude Design, so you can reclaim your hours while Claude handles complex tasks like a pro.

  • 10 hours a month back
  • A Skill that writes like you
  • Reports that run themselves
  • A campaign kit in an evening
  • An app and a website, no code
  • Unconditional 60-day guarantee

Delivered by Innovating with AI, an independent education company. Not affiliated with Anthropic, the creator of Claude.

IWAI’s Claude Masterclass

$497 one payment · lifetime access

Enroll now

60-day money-back guarantee · Instant access

Time left to enroll

Enrollment closes Friday, September 4, 2026 at 11:59pm Pacific.

The Problem

“I’ve paid for Claude all year… why am I still finding features by accident?”

We all know Claude has potential. But the best features are buried, confusingly labeled, and hard to use without guidance. I’ve been a software developer for 20 years and it still took me months to work it out.

Most of what Claude does feels like common sense once you figure it out. The vocabulary and the missing documentation are what get in the way. A Skill is basically an agent, but then a Plugin is a bundle of Skills? 🤯 And Claude Code has a name that sends non-programmers straight past it, when the useful part has nothing to do with writing software.

Anthropic barely documents any of this. Which means you have to hope you find out about the most powerful features by catching the right tweet, or the right YouTube video, on the right day.

You end up paying $20, $100 or $200 a month for some of the most advanced AI software out there – but using it like a better search box or a basic chatbot. You’re vaguely aware there’s more in there, but there’s no map to any of it.

You’re paying for all of it. You’re using a fraction of it.

At my company we have a Skill and two Connectors that run our monthly financial reports. I built them once and don’t touch them anymore. They just run that complex, repetitive task on a regular basis. That one setup saves my team more than 10 hours a month. Not 10 hours of interesting work. Ten hours of pulling numbers out of one system, pasting them into another, and formatting a document nobody enjoys making.

That’s the outcome of just one well-written Skill. I have a dozen more.

That’s great, but the hard truth is that it took me an embarrassingly long time to get there, because nobody handed me the order to learn things in. I found some of the most powerful features months after I should have. I avoided Claude Code for way too long, even as a coder myself. The first few Skills I built barely did anything.

It’s not that any of this is especially hard. You certainly don’t need to be a coder to do it. It was just undocumented. That’s why we finally built the power-user guide that everyone paying for Claude should have had from day one.

Ten hours a month is 120 hours a year. Three full 40-hour working weeks.

Imagine what you could do with that time. (Hint: it’s not just working more.) It’s getting out of the office to see your kid’s game. It’s truly relaxing on a Sunday instead of trying to get ahead of the next day’s busywork. It’s living a better life and leaving the grind behind.

So when I say you’re using a fraction of what you pay for, the loss isn’t productivity. It’s time you were supposed to get back and didn’t.

That’s what this program is for: making sure that you reach your full potential (and that Claude does too).

The Goal

Where you (and Claude) will be next week…

Hey 👋, it’s Rob from Innovating with AI.

I know Claude is just a huge bundle of 0s and 1s… but I have to admit it is kind of fun to imagine it (him?) as my friendly, extremely hardworking pal.

And boy, has my life changed as I’ve become a power user. Even in the past six months, after nearly three years of working in AI every day (and working in software dev for 20 years before that), I’ve multiplied my output (without reducing quality) many times over.

Whether it’s managing my team, planning lessons, doing journalistic research or building a cool little tool for myself… I am going so much faster that I frequently find myself with nothing left to do by Wednesday afternoon.

A week of work, compressed into a relaxing day or two. And so much extra time and energy that I’m able to comfortably tackle projects (for myself, my family and my community) that would have stressed me the 🤬 out just a few months ago.

And it’s funny: I’ve started to notice that the people around me are noticing, too. Got a question that needs research? I’m your guy. Got a nerdy thing that you want to dig into so deeply that the nerds of past eras would be shocked and amazed? Hit me up and I’ll put my buddy Claude on it.

In other words, AI is really starting to fulfill its potential, but only if you’re a power user with a serious guide.

This stuff is not well documented, in part because it’s so new that nobody even knows everything it can do. Strangely, the AI labs like Anthropic and OpenAI seem to believe in explaining less and letting everybody learn by doing. I see the appeal of that, but in practice, it means regular folks like you are missing out on Claude’s most valuable features (and the creators of the app don’t really care).

Well, I think it’s time for you to finally become a Claude badass. And, after working with 100 students in a real, live, one-day bootcamp, I’ve put together everything you need to master Claude this weekend.

Introducing

IWAI’s Claude Masterclass

IWAI's Claude Masterclass shown on a laptop, tablet and phone

The complete program for people who pay for Claude every month and know they’re using just a fraction of its full potential.

Learn it all, from Skills and Connectors to Projects, Cowork, Claude Code and Claude Design, so you can reclaim your hours while Claude handles complex tasks like a pro.

  • 10 hours a month back
  • A Skill that writes like you
  • Reports that run themselves
  • A campaign kit in an evening
  • An app and a website, no code
  • Unconditional 60-day guarantee

Delivered by Innovating with AI, an independent education company. Not affiliated with Anthropic, the creator of Claude.

IWAI’s Claude Masterclass

$497 one payment · lifetime access

Enroll now

60-day money-back guarantee · Instant access

Time left to enroll

Enrollment closes Friday, September 4, 2026 at 11:59pm Pacific.

✓ 60-day money-back guarantee  ·  ✓ Instant access  ·  ✓ Enrollment closes Friday, September 4

Questions before you join? Text or WhatsApp +1 (888) 210-2282, or email support@innovatingwithai.com. A real person on my team reads those.

“Real and down-to-earth … I couldn’t relate to the billionaire up on stage trying to sell me something”

What drove me to his program is that he’s gonna teach us … how to use the different AI tools … how to do it ourselves … without trying to upsell us.

Dan M. IWAI student since 2024
The Toolkit

What You Get on Day One

The Complete Video Program

27 lessons across 7 chapters. Every lesson has a written summary underneath, so you can find and re-read any step without replaying the video.

My Writing Style Skill, the Real One

The Skill I use to draft, with my details replaced by placeholders. Install it, swap in 10 samples of your own writing, and Claude drafts in your voice. The 5-step workshop for building your own is included.

A Report-Running Skill for Your Own Systems

A working report Skill, opened up: where the data comes from, what it pulls, how the output is formatted, where it saves, and the permissions that keep it read-only. Point it at your own systems and it runs without you.

Every Prompt, Quoted Word for Word

Every prompt used on screen, plus a fill-in version with the business-specific parts bracketed. Copy it, replace the brackets, run it.

Example Project Instructions for 4 Situations

Recurring analysis, client work, content and operations. Copy the closest one into a Project and edit the details, and Claude starts every session already knowing your context.

A One-Page Cheat Sheet

The five-word vocabulary for understanding modern AI, our D.R.O.I.D. framework for how agents think, the model and effort table, permission levels and the privacy settings, on one printable page.

A Click-by-Click Version Control Guide

Twenty minutes of setup, once. Every file Claude touches then has a full history and an off-computer backup, and any change can be undone.

Lessons That Take You Far Past the Basics

Plugins: bundle Skills to install and update as one. Context engineering: why identical prompts differ. Research: the four failure points and how to fix them.

The Plan

How to Become a Claude Power User in a Weekend

Start at zero and finish using all of it. No code required, every term defined as it appears.

Chapter 1 · Foundations

Three hours of core teaching in two parts. The five-word vocabulary for understanding modern AI, our D.R.O.I.D. framework for how agents think, the four modes and which model to run, the privacy setting that’s switched on by default, and building a writing style Skill start to finish. Then the second part: what a Skill really is, Connectors and MCP, a live report built on real business data in about 2 minutes, Claude Code with no code, and Projects. Then 4 short lessons on the features nobody finds on their own: running Claude from your phone, scheduling work that happens while you sleep, turning an answer into something you can send, and Claude Design.

You finish Chapter 1 with a Skill that writes in your voice and a report that pulls from your own systems. Plus 4 resource pages you’ll keep open while you work: both Skill templates, every prompt, the example Project instructions, and the cheat sheet.

Chapter 2 · Go Deeper on Skills

The chapter people come back to most. What’s inside a Skill folder, how Claude decides which one to use, why a brilliant Skill with a vague description never fires, how to install one somebody else wrote, what to do when a Skill starts drifting off its own instructions, and how to hand a Skill a reference file so it stops inventing the details.

You leave able to repair a Skill that’s drifting instead of deleting it and starting over. Plus 3 finished Skills to download today.

Chapter 3 · Connectors and Trust

A connector is a set of keys to a real business system, handed to software that acts on its own. What MCP is underneath the marketing word. What you’re agreeing to on an OAuth consent screen, line by line, and a clear line on what should never go into a Cowork folder.

You connect a real business system and know exactly what you handed over. Privacy and data safety first.

Chapter 4 · Projects and Working at Scale

The wall you hit is 40 sessions in your sidebar, none named anything useful, each starting from zero on things you explained last Tuesday. How to build a Project that knows how you work, what belongs in the instructions field versus in a file, plus context engineering: why two people writing the same prompt get different results.

Claude stops re-learning your business every Monday, and your sidebar stops being 40 sessions you can’t tell apart.

Chapter 5 · The Human in the Loop

Being the human in the loop, in practice. How to check work quickly without redoing it, when to stay hands-on and when to let it run, and the habits that keep hallucinations out of anything you send. Plus how to work with a system that can give you a different answer every time you ask.

You know how to verify fast, and which of the five layers to check first when something looks off.

Chapter 6 · Protect Your Work

One lesson, one habit, 20 seconds a day. A free account and a free app give you a permanent history of every change to every file Claude touches.

Every file Claude touches becomes reversible, for 20 seconds of work a day.

Chapter 7 · Build and Design Something Real

Optional, and the fastest way I know to stop thinking of Claude as a writing tool. You point Claude Code at an idea and have a working prototype in under 10 minutes, then a real database behind it in about 15. You never write a line of code. Then Claude Design: a complete campaign kit in one evening, a trifold brochure, an event flyer, a 5-email sequence, sponsor tiers, print-ready PDFs, and Spanish and French versions of all of it. Finally, a website published on the live internet, free unless you want a domain name.

You end with a working app, a database behind it, a full campaign kit, and a website live on the internet.

The Outcome

What You’ll Have Built by the End

Not theory – real action that saves you time and helps you accomplish more.

A Skill that writes in your voice

Built from 10 things you’ve already written, so it sounds like you and not like a chatbot.

A Project that knows how you work

With instructions it reads at the start of every session, so you stop explaining yourself.

A Connector into a system you use

Scoped so it can read and never write, so nothing you rely on can be overwritten.

A report that runs itself

Pulling from your own systems into a finished document while you do something else.

A task that runs without you

Scheduled, and an answer turned into something you can send to someone who has never opened Claude.

A backup habit

Twenty seconds a day that makes every one of these reversible.

An app, a campaign kit and a live website

A working prototype with a real database behind it, a full campaign kit, and a site published on the internet. No code at any point.

“The modern evolution of what school can be … practical use of AI to make life better for people”

This is a real incubator of growth and talent within the AI space … this is not something that is gimmicky or something that is trendy. This feels foundational, logical and practical.

Elliott M. IWAI student since 2025
Meet your coaches

Learn from people on a mission to make AI work for everyone

Plus an ever-growing cast of IWAI teammates and guest instructors.

Portrait of Rob Howard, Founder of Innovating with AI
Rob Howard
LinkedIn ↗

Rob is a 20-year tech-industry veteran, software developer, and entrepreneur who started coding at age 12. He founded a million-user cloud-storage startup (acquired in 2009) and is CEO of HDC, a development firm whose software has powered more than 100,000 websites, including work for Harvard, MIT, The World Bank, Marriott, Intel, Facebook, and The Oscars. His work has appeared in Wired, Forbes, Fortune, and TechCrunch.

Rob Howard with his familyBut Rob’s real mission is teaching. After a successful tech career, he found that helping tens of thousands of people gain comfort and confidence with technology was even more fulfilling than the work that came before it. He built Innovating with AI on a simple belief: that everyone, not just engineers and executives, deserves to thrive as AI reshapes work and life.

Portrait of Nyasha Green, Technical Curriculum Developer at Innovating with AI
Nyasha Green
LinkedIn ↗

Nyasha is an educator and software developer on a mission to make AI and technology accessible for everyone: no gatekeeping, no jargon, no overwhelm. As a LinkedIn Learning instructor, she has created multiple courses and taught more than 50,000 students, and she shares practical, jargon-free guidance through her YouTube channel and “The Hopeful Workspace” podcast. Her creativity and insights have been featured in Time Magazine and The Guardian.

Nyasha Green with her familyNyasha believes tech education shouldn’t be reserved for computer-science graduates or gatekeepers. Every person should have the tools to understand and use technology for their own goals. That mission is the very heart of what we do at IWAI.

The Fit

Is This For You?

I built this for beginner and intermediate Claude users. Every term gets a plain definition, every step happens on screen, and nothing assumes you write software.

You’ll get a lot out of this if

  • You pay for Claude every month, you know there’s more in there, and you haven’t unlocked it
  • You use Claude most days but have never set up a Project, a Skill or a Connector
  • You’d rather learn it in a sensible order than find things by accident
  • You’ve heard MCP said out loud and would rather understand it than nod along
  • You want a setup you understand well enough to rebuild from scratch

It might not be for you if

  • You already build your own MCP servers and ship your own plugins. Chapters 1 and 2 will be ground you’ve covered.
  • You want a deep engineering program. This is paced for people who don’t write code.
  • You want somebody to work through your particular setup with you, which a program can’t do.
  • You want a file of prompts to copy rather than a system you understand.

A note on pacing. Chapter 1 starts from zero, on purpose, because the vocabulary is what trips people up. If you already know what an agent is and what MCP does, start at Chapter 2 and come back for the demos. The later chapters are where the depth is.

What you’ll need. Cowork runs on the Claude desktop app and needs a paid Claude plan. The cheapest one is $20 a month. That’s Anthropic’s rule, not mine. On the free tier you can follow along with everything, though you won’t get far hands-on until you upgrade.

If your Google Workspace or Microsoft 365 account belongs to an employer, an admin can block Connectors on it. We cover what that looks like and what to do, so bring a personal account if you have one.

“We’re the most high-performing team … and we’re also the smallest team in the company, managing the biggest footprint”

My weekly report as an executive used to take me hours every week. Now it takes about 30 minutes for the entire week … I can do eight hours of work in about three hours, and nobody believes me until they see my output.

Jimmy A. IWAI student

Why Is Learning Claude So Much Harder Than It Should Be?

You’ve probably tried a couple of these already. Here’s what each one gets you.

YouTube tutorials

A Few Gems, Buried in Noise

Quality is all over the map, and the AI ones go stale faster than almost any other category. A video from six months ago may describe a menu that no longer exists. There’s no order to any of it, so you learn Skills before you understand what an agent is, and nothing connects.

The Masterclass way one path, in the order that makes each piece explain the next.
Anthropic’s own training

The Chef Who’ll Never Critique the Meal

Anthropic’s documentation is good and their courses are free, so start there if you like. But they exist to get you using more, so it would never serve them to be straight about the tradeoffs. You won’t get a lesson on which model to avoid because it burns your allowance, or a warning that accepting a Skill update overwrites your work with no undo.

The Masterclass way we don’t sell the tool, so we can tell you where it bites.
Giant course libraries

A Sea of Content, Mostly Filler

A thousand courses, no way to tell which ones are current, and a permanent 90%-off sale that tells you what the content is worth. Claude changes monthly. Most of what’s in there was recorded against a version that no longer exists.

The Masterclass way one focused program on one tool, taught by people who use it on a real business every day.
AI influencer threads

All Followers, No Expertise

Funny how many of these people were Bitcoin influencers right before they were AI influencers. You get a prompt to paste, not a system to understand, which means the next time the task is slightly different you’re back where you started.

The Masterclass way you leave able to rebuild it yourself.

Join IWAI’s Claude Masterclass

One payment. Yours for life.

Delivered by Innovating with AI, an independent education company. Not affiliated with Anthropic, the creator of Claude.

IWAI’s Claude Masterclass

$497 one payment · lifetime access

  • The 10 hours a month that one well-built Skill gives back: 3 full working weeks a year
  • 27 lessons, from your first Skill to a published website, yours for life
  • Skill templates and finished Skills, ready to fill in and install
  • Every prompt, quoted word for word plus a fill-in version
  • Example Project instructions for 4 common situations
  • The one-page cheat sheet and the version control guide
  • A working prototype, a database and a live website, built with Claude Code
  • 60-day money-back guarantee
Enroll now

60-day money-back guarantee · Instant access

✓ 60-day money-back guarantee  ·  ✓ Instant access  ·  ✓ Enrollment closes Friday, September 4

Questions before you join? Text or WhatsApp +1 (888) 210-2282, or email support@innovatingwithai.com. A real person on my team reads those.

Our 60-Day Guarantee

More than 1,400 students have joined our Flagship programs. This one is built to the same standard, and it comes with the same promise.

If you decide for any reason that it isn’t right for you within 60 days of your purchase, email us and we’ll refund you in full. No hoops, no hard feelings.

Sixty days is long enough to go through the whole program two or three times over. That’s deliberate. We’ve made sure there’s zero risk to diving in, so you can become a Claude power user at your own pace, whether that’s this weekend or next month.

“A positive voice for responsible AI adoption … with that dash of humor and fun”

Run by folks who really have high quality standards … it goes beyond just running some learning programs to wanting to affect positive change in our world … and has a really incredible point of view around that.

Michelle P. IWAI student since 2025

Answers to Your Most Frequently Asked Questions

The bootcamp was the two core videos, which are now Part 1 and Part 2 of Chapter 1. The Masterclass is those two plus 25 more lessons, including four new ones in Chapter 1 that the bootcamp never covered. The extra chapters exist because the bootcamp feedback asked for more depth, more building, and more on what to do when things go wrong. If you attended the bootcamp, you already have the Masterclass at no charge and you don’t need to buy anything.

Self-paced, start to finish. Nothing is scheduled, nothing expires, and you can take it in one weekend or over two months.

About 3 hours for Chapter 1, which is the core. After that it’s roughly 5 more hours of video across 25 shorter lessons, plus the written guides and templates. If you do the hands-on work as you go, build the Skill, connect a system, set up version control, plan on 12 to 15 hours in total. It’s built to be taken in pieces, and nothing expires.

No. Nothing in the program asks you to write code, including Chapter 7, where you build an app with Claude Code. If you can use a word processor and a web browser, you can do all of it.

Chapter 1 starts from the vocabulary, on purpose, because that’s the thing that trips people up. If you already know what an agent is and what MCP does, skip to Chapter 2 and come back for the demos. The depth is in Chapters 2 through 7: Skill anatomy and repair, OAuth scopes, context engineering, debugging non-deterministic systems, research verification. If you build your own MCP servers, this isn’t for you and I’d rather say so now.

Partly. The five-word vocabulary for understanding modern AI, our D.R.O.I.D. framework for how agents think, the permissions material and everything about connectors apply to any model. The demos are Claude, because Claude is what clients are asking about.

A paid Claude plan for the hands-on parts, starting at $20 a month. That’s Anthropic’s rule, not mine. Everything else in the program, including Chapter 7, where you publish a website, is free unless you want your own domain name.

Yes, and plenty of people do, through their own business or by claiming it back from an employer. You’ll get a receipt at checkout, and if your finance team needs an invoice in a particular format, reply to any email and we’ll send one.

We email your login to the Innovating with AI Student Center as soon as you join. Everything sits there together: the videos, the Skill templates, the prompts, the Project instructions, the cheat sheet and the guides. Nothing to download and lose track of, and your access doesn’t expire.

Email us within 60 days and we’ll refund you in full, no questions and no conditions.

No. The Flagship programs (the AI Consultancy Project, the AI Executive System, the AI Founder Accelerator) are much larger, run with live coaching, and are built for people turning AI into a business or leading an organization through it. The Masterclass is one program on one tool. It’s a natural place to start, and plenty of people go on to a Flagship program later.

It’s not just about the time you save – it’s what you do with it.

Portrait of Rob HowardHey, it’s Rob again. 👋

The IWAI team and I are here to make you a power-user of Claude so you can save time and accomplish more. But remember, life is not just about work.

These days, it’s easy to fall prey to the mantra of the Endless Hustle. Yes – it’s important to work hard, push yourself out of your comfort zone and have serious goals.

But it’s even more important to have a solid reason why you’re doing all that work. Is it to keep up with the Joneses or the Instagram stars? Or is there deeper meaning to what you’re doing?

For me, that deeper meaning takes the form of ensuring that my team, my students and I can devote more time to family, health and relationships. That’s why everybody at my company has the freedom and flexibility to take off at 11 a.m. on a Tuesday – they don’t have to ask for permission. It’s just built into our rules.

Rather than allow the success of my business to suck me into more and more work, I very intentionally parlay that success into more time with my family.

I know it’s a cliché to say “you only live once.” But how many nights, weekends, bedtimes and school days should we sacrifice at the altar of work? When we look back, which are we more likely to regret: turning down a project, or missing those special family moments?

This philosophy applies to pretty much every area of life: I am not my job.

Instead, I am defined by how many people I can help with the resources I’ve accumulated from having a successful tech career. One of those resources is time – so I can give my son 100x more love and attention than my dad was able to give me. Work comes and goes, but kids are only kids for a very limited time.

To paraphrase some ancient wisdom: “It is easier to build strong children than to repair broken adults.”

And to my surprise, I’ve discovered that teaching – helping tens of thousands of people achieve comfort and freedom – has been even more fulfilling than the tech consulting that filled the first chapter of my career.

Real growth and happiness come from helping others – and business success is just a path to helping as many people as possible.

For me, the second act of my career wasn’t about tripling my productivity, or about escaping the grind to a tropical island. It was about teaching and sharing, so that as many people as possible could benefit from the good luck that got me to where I am today.

Learning Claude properly will almost certainly save you weeks per year. What matters is what you do with all that extra time, energy and headspace.

Enrollment closes Friday, September 4. If it’s not your moment, that’s completely fine. But if you’ve been paying for this tool all year and using just a fraction of it, this is the week to fix that.

To your success,

– Rob Howard
Founder, Innovating with AI

“I’m very attentive to detail … and they have that same lens of quality”

Rob’s attention to detail, his thoroughness in the curriculum, his empathy and understanding … proactively imagining what concerns a person would have, then solving them before they even realize that’s going to be a thing. It’s magical – you’re absolutely getting your money’s worth with this company.

Sarah B. IWAI student since 2025

Join IWAI’s Claude Masterclass

One payment. Yours for life.

Delivered by Innovating with AI, an independent education company. Not affiliated with Anthropic, the creator of Claude.

IWAI’s Claude Masterclass

$497 one payment · lifetime access

  • The 10 hours a month that one well-built Skill gives back: 3 full working weeks a year
  • 27 lessons, from your first Skill to a published website, yours for life
  • Skill templates and finished Skills, ready to fill in and install
  • Every prompt, quoted word for word plus a fill-in version
  • Example Project instructions for 4 common situations
  • The one-page cheat sheet and the version control guide
  • A working prototype, a database and a live website, built with Claude Code
  • 60-day money-back guarantee
Enroll now

60-day money-back guarantee · Instant access

Last chance to enroll

Enrollment closes Friday, September 4, 2026 at 11:59pm Pacific.

✓ 60-day money-back guarantee  ·  ✓ Instant access  ·  ✓ Enrollment closes Friday, September 4

Questions before you join? Text or WhatsApp +1 (888) 210-2282, or email support@innovatingwithai.com. A real person on my team reads those.